What is the most popular magic item in D&D 5e?

By search volume, Bag of Holding. "bag of holding 5e" gets about 7,100 US searches a month, ahead of Cloak of Protection (6,900) and Potion of Healing (6,300).

Which magic item rarity gets searched the most?

Uncommon items get the most searches in total (59,840 a month across 73 items) and the highest average of any single rarity (820 per item). Rare items average 491, very rare 278 and legendary 420.

Where does this data come from?

Ahrefs Keywords Explorer, United States average monthly search volume over the last 12 months, for the keyword " 5e", from a snapshot taken October 5, 2026. The item list is the 256 magic item entries in the D&D System Reference Document. Volumes are estimates, and other phrasings are not counted.

The Most Searched D&D Magic Items (2026 Data)

Bag of Holding is the most searched magic item in D&D 5e, at about 7,100 US searches a month. We pulled US search volume for all 256 magic items in the SRD and broke it down by rarity, item type and attunement.

Source: Ahrefs Keywords Explorer, US search volume.

Last updated October 5, 2026. Methodology

Key findings

Bag of Holding is the most searched D&D 5e magic item, at about 7,100 US searches a month for "bag of holding 5e". Cloak of Protection (6,900) and Potion of Healing (6,300) come next.
The top 10 items take 31.8% of the 141,820 monthly searches across all 256 SRD magic items, and the top 20 take 48.2%. The median item gets 250, and 59 items (23%) get fewer than 100.
Uncommon items average 820 searches each, the most of any single rarity. Very rare items average 278. The most searched legendary item is Deck of Many Things (4,700).
Wondrous items are 125 of the 256 items and take 56.2% of searches. Weapons are 31 items, but only 3 make the top 20 (Javelin of Lightning, Holy Avenger, Sun Blade).
Attunement makes little difference: items that need it average 574 searches, items that don't average 530.
Some items are searched far more without "5e". "deck of many things" alone gets 20,000 searches a month against 4,700 for "deck of many things 5e", and "vorpal sword" gets 3,200 against 450.

The 50 most searched D&D 5e magic items

Items with the same volume share a rank. Rarity shows "Varies" for items that come in several versions, such as Potion of Healing or a +1, +2 or +3 weapon.

Top 50 most searched D&D 5e magic items by US monthly search volume
Rank	Magic item	Rarity	Type	Monthly US searches
1	Bag of Holding	Uncommon	Wondrous item	7,100
2	Cloak of Protection	Uncommon	Wondrous item	6,900
3	Potion of Healing	Varies	Potion	6,300
4	Deck of Many Things	Legendary	Wondrous item	4,700
5	Pearl of Power	Uncommon	Wondrous item	3,500
6	Bracers of Defense	Rare	Wondrous item	3,400
6	Immovable Rod	Uncommon	Rod	3,400
6	Staff of Power	Very Rare	Staff	3,400
9	Amulet of Health	Rare	Wondrous item	3,300
10	Boots of Speed	Rare	Wondrous item	3,100
11	Adamantine Armor	Uncommon	Armor	2,800
12	Cloak of Displacement	Rare	Wondrous item	2,700
12	Ioun Stone	Varies	Wondrous item	2,700
12	Ring of Spell Storing	Rare	Ring	2,700
15	Ring of Protection	Rare	Ring	2,500
16	Belt of Giant Strength	Varies	Wondrous item	2,100
16	Javelin of Lightning	Uncommon	Weapon	2,100
18	Holy Avenger	Legendary	Weapon	1,900
18	Sun Blade	Rare	Weapon	1,900
20	Bracers of Archery	Uncommon	Wondrous item	1,800
21	Ring of Mind Shielding	Uncommon	Ring	1,700
22	Goggles of Night	Uncommon	Wondrous item	1,500
23	Sentinel Shield	Uncommon	Armor	1,400
24	Broom of Flying	Uncommon	Wondrous item	1,300
25	Bag of Tricks	Uncommon	Wondrous item	1,200
26	Boots of Elvenkind	Uncommon	Wondrous item	1,100
27	Cloak of Elvenkind	Uncommon	Wondrous item	1,000
27	Flame Tongue	Rare	Weapon	1,000
27	Winged Boots	Uncommon	Wondrous item	1,000
30	Elven Chain	Rare	Armor	900
30	Mithral Armor	Uncommon	Armor	900
30	Sending Stones	Uncommon	Wondrous item	900
30	Stone of Good Luck (Luckstone)	Uncommon	Wondrous item	900
34	Bag of Beans	Rare	Wondrous item	800
34	Hat of Disguise	Uncommon	Wondrous item	800
34	Headband of Intellect	Uncommon	Wondrous item	800
34	Lantern of Revealing	Uncommon	Wondrous item	800
34	Portable Hole	Rare	Wondrous item	800
34	Potion of Heroism	Rare	Potion	800
34	Wand of Secrets	Uncommon	Wand	800
34	Wand of Wonder	Rare	Wand	800
42	Animated Shield	Very Rare	Armor	700
42	Dagger of Venom	Rare	Weapon	700
42	Decanter of Endless Water	Uncommon	Wondrous item	700
42	Gauntlets of Ogre Power	Uncommon	Wondrous item	700
42	Gloves of Thievery	Uncommon	Wondrous item	700
42	Potion of Speed	Very Rare	Potion	700
42	Ring of Evasion	Rare	Ring	700
42	Spell Scroll	Varies	Scroll	700
42	Sphere of Annihilation	Legendary	Wondrous item	700

Search demand by rarity

The average per item is the fairer comparison, since some rarities have many more items. Bars show the average.

Search demand by magic item rarity
Rarity	Items	Total searches	Avg per item	Share	Most searched
Common	2	300	150	0.2%	Potion of Climbing
Uncommon	73	59,840	820	42.2%	Bag of Holding
Rare	81	39,750	491	28%	Bracers of Defense
Very Rare	58	16,110	278	11.4%	Staff of Power
Legendary	29	12,190	420	8.6%	Deck of Many Things
Artifact	1	90	90	0.1%	Orb of Dragonkind
Varies	12	13,540	1,128	9.5%	Potion of Healing

Search demand by item type

Bars show the total.

Search demand by magic item type
Type	Items	Total searches	Avg per item	Share	Most searched
Wondrous item	125	79,680	637	56.2%	Bag of Holding
Potion	24	13,790	575	9.7%	Potion of Healing
Weapon	31	13,080	422	9.2%	Javelin of Lightning
Ring	22	11,770	535	8.3%	Ring of Spell Storing
Armor	19	8,150	429	5.7%	Adamantine Armor
Staff	12	6,510	543	4.6%	Staff of Power
Rod	7	4,700	671	3.3%	Immovable Rod
Wand	13	3,190	245	2.2%	Wand of Secrets
Scroll	1	700	700	0.5%	Spell Scroll
Ammunition	2	250	125	0.2%	Arrow of Slaying

Attunement vs. no attunement

Items that require attunement vs items that don't
Attunement	Items	Total searches	Avg per item	Share	Most searched	Chart
Requires attunement	139	79,800	574	56.3%	Cloak of Protection
No attunement	117	62,020	530	43.7%	Bag of Holding

Searched with and without 5e

For a few items we also have the volume for the bare name. A bare name picks up searches from outside D&D (the vorpal sword first appeared in Lewis Carroll's "Jabberwocky"), so these numbers are not comparable with the rest of the page.

Magic items searched with and without 5e
Magic item	Name only	Name + 5e
Deck of Many Things	20,000	4,700
Bag of Holding	8,700	7,100
Vorpal Sword	3,200	450
Potion of Healing	3,100	6,300
Ring of Protection	2,400	2,500
Staff of the Magi	2,300	600
Cloak of Protection	1,600	6,900
Boots of Speed	1,400	3,100
Sphere of Annihilation	1,400	700
Portable Hole	1,300	800
Immovable Rod	1,200	3,400
Flame Tongue	250	1,000
Ring of Three Wishes	250	50

Methodology and limitations

Source. Ahrefs Keywords Explorer, United States database. Each number is Ahrefs' estimate of the average monthly search volume over the last 12 months for one keyword, from a snapshot taken on October 5, 2026.

Keywords. One keyword per item, in the form "<item> 5e" ("bag of holding 5e"). Items that come in +1, +2 and +3 versions use a "+1 <item> 5e" style keyword. Searches phrased other ways ("bag of holding dnd", "how big is a bag of holding") are not counted, so real interest is higher than shown. 4 items had no measurable volume.

Item list. The 256 magic item entries in the D&D System Reference Document (2014 and 2024 versions combined, one row per item). Items outside the SRD, such as the Bag of Devouring or anything from later books, are not included. Rarity, type and attunement come from the SRD text; an item counts as needing attunement if either edition requires it.

Estimates. Search volumes are modelled and rounded by Ahrefs, so small gaps are not meaningful. Search volume shows how often people look an item up, not how often it is handed out or how strong it is. The "5e" keyword does not separate the 2014 and 2024 rules.

No player data. Everything here is public search data. It does not use any data from Loreify users or their sessions.

Cite this data

You are free to use these numbers in articles, videos and posts. Please credit Loreify and link to this page.

Suggested citation

Loreify, "The Most Searched D&D Magic Items (2026 Data)", https://loreify.ai/data/most-searched-dnd-magic-items (Ahrefs US search volume, pulled October 5, 2026).

Embed the top 10 table

<table style="border-collapse:collapse;font-family:sans-serif;font-size:14px;max-width:420px;width:100%">
<caption style="text-align:left;font-weight:bold;padding:4px 0">Most searched D&amp;D 5e magic items (US, monthly)</caption>
<thead><tr><th style="text-align:left;border-bottom:1px solid #ccc;padding:4px">#</th><th style="text-align:left;border-bottom:1px solid #ccc;padding:4px">Magic item</th><th style="text-align:right;border-bottom:1px solid #ccc;padding:4px">Searches</th></tr></thead>
<tbody>
<tr><td style="padding:4px">1</td><td style="padding:4px">Bag of Holding</td><td style="text-align:right;padding:4px">7,100</td></tr>
<tr><td style="padding:4px">2</td><td style="padding:4px">Cloak of Protection</td><td style="text-align:right;padding:4px">6,900</td></tr>
<tr><td style="padding:4px">3</td><td style="padding:4px">Potion of Healing</td><td style="text-align:right;padding:4px">6,300</td></tr>
<tr><td style="padding:4px">4</td><td style="padding:4px">Deck of Many Things</td><td style="text-align:right;padding:4px">4,700</td></tr>
<tr><td style="padding:4px">5</td><td style="padding:4px">Pearl of Power</td><td style="text-align:right;padding:4px">3,500</td></tr>
<tr><td style="padding:4px">6</td><td style="padding:4px">Bracers of Defense</td><td style="text-align:right;padding:4px">3,400</td></tr>
<tr><td style="padding:4px">6</td><td style="padding:4px">Immovable Rod</td><td style="text-align:right;padding:4px">3,400</td></tr>
<tr><td style="padding:4px">6</td><td style="padding:4px">Staff of Power</td><td style="text-align:right;padding:4px">3,400</td></tr>
<tr><td style="padding:4px">9</td><td style="padding:4px">Amulet of Health</td><td style="text-align:right;padding:4px">3,300</td></tr>
<tr><td style="padding:4px">10</td><td style="padding:4px">Boots of Speed</td><td style="text-align:right;padding:4px">3,100</td></tr>
</tbody>
</table>
<p style="font-family:sans-serif;font-size:12px;margin:4px 0 0">Source: <a href="https://loreify.ai/data/most-searched-dnd-magic-items">Most searched D&amp;D magic items</a> by Loreify (Ahrefs US data, October 5, 2026)</p>

More D&D search data

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